DEVELOPING:
A Marketing Strategy

What goes into a marketing strategy?

A cohesive combination of:

1. Targeting

• To whom are you going to market your products and services?

2. Positioning

• How are you going to differentiate yourself from competitors?

3. Product/Service Attributes

• What attributes/features will the product/service have?

4. Marketing Communications

• How are you going to reach the target and with what message?

5. Pricing

• What price will you charge the target?

6. Distribution

• What channels will you use to sell the product or service?

7. Customer Service

• How will you manage additional customer needs?