Branding

• Research/ Customer Insight
• Brand Evaluation
• Competitor & Marketplace Insight
• Facilitated Strategy Sessions
• Target Market Analysis
• Situation Analysis
• Executive Summary
• Communications Plan
• Positioning/Essence
• Name Development
• Tagline Development
• Logo Development

Naming

• Initial Client Interviews
• Review of Client Materials & Background
• Competitive Audit
• Strategic Review
• Development of Naming Parameters
• Exploration of Metaphors, Vocabulary & Concepts
• Extensive Creative Name Development
• Collaborative Name Review
• Preliminary Trademark Search
• Presentation of Recommended Names

Identity

• Logo Development
• Letterhead, Envelope & Business Card
• Standards Manual

Advertising / Design

• Brochure/Collateral
• Print Ad
• Direct Response
• Billboard/ Signage
• Catalog & Newsletter
• Packaging & Misc.

Internet Marketing

• Web Site
• Email Marketing Campaign
• Banner Ad

Radio / TV / Electronic Media

• TV
• Radio
• Jingle
• Corporate/Sales Video Production
• Media Planning and Buying